Course Structure, Curriculum & Mind Map

• Course Structure
• Course Curriculum
• Course Mind Map

1 Luxury Brand Strategy

1.1 The Building Blocks to create a New Luxury Brand

2 Target Client & Art of Living

2.1 Luxury Product Strategy: Target Client & Art of Living

2.2 The Art of Living

2.3 The Brand as a Contributor to the Consumer's Way of Life

2.4 Discover your Customer Avatar: Worksheet + Instructions

2.5 Case Studies

2.6 Conclusion + Q&A

2.7 Bonus | Luxury Lifestyle Branding: An Evolutionary Process

3 Product Strategy: The Codes of Luxury Products

3.1 Luxury Dimensions and Characteristics

3.2 Product Attribute Management

3.3 How to optimize product attributes to generate sales growth

3.4 Product Strategy Worksheet + Q&A and Community Discussion

3.5 Bonus | The New Luxury Codes

4 Brand Experience

4.1 Brand Experience

4.2 From Experience to Transformation

4.3 How to Design your Brand Experience Step-by-Step

4.4 Case Study: The Ritz-Carlton Hotel

4.5 Why Luxury Fashion is breaking into the Experiential Hospitality Space

4.6 How to create a safe space for your customers in-store and online

4.7 Secret & Intimate Retail Experiences

4.8 Case Study: World of Niche

4.9 Ten Leading Innovations in Luxury Retail

4.10 Personalized Online Experience

4.11 The Building Blocks for Creating Engaging Digital Experiences

4.12 How to create Tailor-Made Online Shopping Experiences

4.13 Case Study: Gucci 9 Hub

4.14 Case Study: Burberry ARKit

4.15 Case Study: Kenzo Shopping League Game

4.16 How Tiffany & Co. built a Diamond Digital Marketing Strategy

4.17 Digital Personalization Tactics Checklist

4.18 Best Practice n.1: Framing a Narrative for Sustainable Luxury Brands

4.19 Best Practice n. 2: Bridging Online & Offline Experiences with Partnerships & Co-Creation

4.20 Best Practice n.3: Technology, Sales Channels, Communication & Production Tools

4.21 Best Practices in Luxury Marketing, Sales, and Retail

4.22 Best Practices Checklist + Q&A

5 Brand Management: Symbolic Value & Heritage

5.1 Symbolic Value in Luxury Brands

5.2 How you can emphasize your brand's symbolic benefits

5.3 How to build a long-lasting heritage brand

5.4 Timelessness, High-Quality Craftsmanship, and Prestige

5.5 Heritage: Past becomes the Future

5.6 Case Study. Louis Vuitton: Heritage as a sustainable competitive advantage

5.7 Heritage Marketing resonates with consumers in China

5.8 Symbolic Value Checklist

6 Brand Management: Exclusivity & Delivery of Brand's Promise

6.1 How to create perceptions of exclusivity

6.2 Brand Intimacy

6.3 The Most Intimate Luxury Brands

6.4 Authenticity

6.5 Authentic luxury whispers, it doesn't shout

6.6 The new rules of luxury Pop-Ups

6.7 Authenticity: The Company Organization

6.8 Luxury Added Value

6.9 The Only Pricing Strategy for a Luxury Brand

6.10 Tactics to create Exclusivity: Checklist

6.11 Resilience

6.12 What happens to Luxury during a Recession

6.13 Strategies to Overcome a Recession

6.14 Case Study: Rolls-Royce and the Luxury Age of Post-Opulence

6.15 Conclusion + Q&A

7 Uncompromising Delivery on Superior Brand Promise

7.1 Deliver your Brand Promise

8 Plan your Startup Luxury Business

8.1 Launching your High-End Small Business

9 Certificate of Completion

9.1 Request Your Certificate of Completion

10 Bibliography

10.1 Books, Research Papers, Articles, Photography