About this Course
Selling high-end products and creating a new iconic brand isn’t an easy task. And in the context of the luxury business, it is even more challenging.
This online course provides the building blocks for a new emerging brand that appeals to targeted customers while differentiating from long-lasting brands.
What You Get in the Course
Luxury Brand Management for Startups Course $995
✅ 8 modules providing a step-by-step guide to luxury brand management
✅ Case-Study based approach with real-life problems and solutions
✅ 15 Worksheets and Checklists to help build the framework for a new brand and business plan
✅ Articles / Expert Opinions / Reports / Market Insights
✅ Q&A Covering course participants' questions
✅ Community Discussion to interact with like-minded people
✅ Personalized Feedback
✅ Action Tools: Downloadable Resources
✅ Certificate of Completion and Letter of Recommendation
BONUS RESOURCES
✅ How to write a Successful Business Plan to Launch your High-End Brand
✅ Want to launch your Luxury Startup? 5 Ways to Find your Niche
✅ Discover your Customer Avatar with Marilisa: Worksheet + Instructions
BONUS CONTINUING EDUCATION
✅ Lifetime Access to the Curriculum Future Updates and Video Content
Live Learning Elements
Four 1:1 Consultations + Monthly Live Q&A Session
Personalized Feedback on your Activities Worksheets and Business Growth
The Course Is a Good Fit For
Startup, Designer or visionary Entrepreneurs who want to:
- Build an iconic brand that speaks for itself
- Learn how to identify the niche segment interested in a product or service
- Know how to prospect the luxury consumer
- Innovate the retail space and offer personalized online brand experiences
Reasons to Choose This Course
- A step-by-step guide to developing an entrepreneurial mindset, realize your business dream and leave a mark in the design world
- Arm yourself with a solid plan, including financial projections and risk management plan from the beginning
- A clear path of how to build and maintain a new iconic luxury design brand
- Master the game of luxury and its rules and gain self-confidence in Decision Making
- Empower your business with expertise and in-depth knowledge of the industry from an expert in the field
- Avoid costly mistakes in luxury business knowing the Do’s and Don’ts
- Shift your perspective to strategic thinking and pragmatic implementation
- Tactics of how to sell Luxury Goods & Services and employ the best industry practices
Duration
- 20 hours
- 80+ lessons
- Completely Self-Paced
Industries Discussed
- Fashion & Accessories
- Watches & Jewelry
- Hospitality & Travel
- Automotive, Private Aviation & Yachting
Author's Insight
While crafting and preparing my courses, workshops, and advisory programs, my main goal was to create a new reality for myself while sharing my expertise and helping others within my industry who also want to start or grow a luxury brand.
I have turned my 10+ years of experience managing design companies and working with some of the world’s top international luxury brands into several learning programs. These programs are the guides I wish I’d had and include everything I know about doing business in the luxury niche. Each has been created to guide you easily through structured business plans you can implement immediately in order to achieve growth and profitability.
I understand your challenges. I’ve been in your shoes. I want you to know you can and will succeed and provide you with the right tools.
Course Content
- Brand Experience
- From Experience to Transformation
- How to Design Your Brand Experience Step-by-Step
- Case Study: The Ritz-Carlton Hotel
- Why luxury fashion is breaking into the experiential hospitality space
- How to create a Safe Space for your customer in-store and online
- Secret & Intimate Retail Experiences
- Case Study: World of Niche
- Ten leading innovations in Luxury Retail
- Personalized Online Experience
- The Building Blocks for creating Engaging Digital Experiences
- How to create Tailor-Made Online Shopping Experiences
- Case Study: Gucci 9 Hub
- Case Study: Burberry ARKit
- Case Study: Kenzo Shopping League Game
- How Tiffany & Co. built a Diamond Digital Marketing Strategy
- Digital Personalization Tactics Checklist
- Best Practice n.1: Framing a Narrative for Sustainable Luxury Brands
- Best Practice n.2: Bridging Online & Offline Experiences with Partnership & Co-Creation
- Best Practice n.3: Technology, Sales Channels, Communication & Production Tools
- Best Practices in Luxury Marketing, Sales and Retail
- Best Practices Checklist + Q&A
- Symbolic Value in Luxury Brands
- How you can emphasize your brand’s symbolic benefits
- How to build a long-lasting heritage brand
- Timelessness, High-Quality Craftmanship and Prestige
- Heritage: Past becomes the Future
- Heritage Marketing resonates with consumers in China
- Symbolic Value Checklist
- BONUS | Case Study: Louis Vuitton: Heritage as a competitive sustainable advantage
- How to create perceptions of exclusivity
- Brand Intimacy
- The Most Intimate Luxury Brands
- Authenticity
- Authentic luxury whispers, It doesn't shout
- The new rules of luxury Pop-Ups
- Authenticity: The Company Organization
- Luxury Added Value
- The Only Pricing Strategy for a Luxury Brand
- Tactics to create Exclusivity: Checklist
- Resilience
- What happens to Luxury during a Recession
- Strategies to Overcome a Recession
- Case Study: Rolls-Royce and the Luxury Age of Post-Opulence
- Conclusion + Q&A