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Discover the Customer Avatar for your high-end brand
COURSE PRESENTATION
Structure
Curriculum & Mind Map (2:54)
DISCOVER YOUR CUSTOMER AVATAR FOR YOUR HIGH-END BRAND
How to become a Key Contributor to Your Customer's Way of Life
Case Studies (3:56)
Case Study #1 How Luxury Brands resonate in the East and the West (3:23)
Case Study #2 The Indian Luxury Consumers (2:32)
Case Study #3 Gucci: Redefining its legacy for a new customer segment (2:58)
What you need to know about your Ideal Customer
Action Tool: Customer Avatar Worksheet (4:44)
Worksheet Instructions (4:44)
Key Takeaways (1:35)
Conclusion (2:23)
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Action Tool: Customer Avatar Worksheet
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