COURSE PRESENTATION
DISCOVER YOUR CUSTOMER AVATAR FOR YOUR HIGH-END BRAND
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How to become a Key Contributor to Your Customer's Way of Life
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Case Studies (3:56)
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Case Study #1 How Luxury Brands resonate in the East and the West (3:23)
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Case Study #2 The Indian Luxury Consumers (2:32)
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Case Study #3 Gucci: Redefining its legacy for a new customer segment (2:58)
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What you need to know about your Ideal Customer
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Action Tool: Customer Avatar Worksheet (4:44)
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Worksheet Instructions (4:44)
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Key Takeaways (1:35)
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Conclusion (2:23)
