Course Structure
Course Structure
- 8 modules providing a step-by-step guide to luxury brand management
- 10 Case-Studies: Adopting a case-study-based approach with real-life problems and solutions
- 14 Downloadable Worksheets and checklists to help you build the framework for a high-end brand and business plan
- Examples and in-depth research to reinforce understanding of each concept
- Articles / Expert Opinions / Reports / Market Insights
- Q&A Covering course participants' questions
- Community Discussion to interact with like-minded people
- Personalized Feedback
- Plus: Best Practices in Luxury Marketing, Sales, and Retail
- Certificate of Completion and Letter of Recommendation
- Access on mobile, and tablet friendly
Live Learning Elements
- Four 1:1 Consultations for personalized feedback on your worksheets
- Monthly Live Q&A Session
Bonus Resource
- How to Write a Successful Business Plan to launch your High-End Brand
- Discover your Customer Avatar: Worksheet + Instructions
- 5 Ways to Find your Niche and Build your Startup Luxury Business
Bonus Continuing Education
- Lifetime access to the Curriculum, Future Updates, and Video Content
Duration
- 20 hours
- 80+ lessons
- Completely Self-Paced
Core Benefits and Skills you will gain
- A step-by-step guide to developing an entrepreneurial mindset and realizing your business dream and leaving a mark in the design world
- Arm yourself with a solid plan, including financial projections and risk management plan from the beginning
- Empower your business with expertise and in-depth knowledge of the industry from someone who has worked for 10+ years in the field
- Avoid costly mistakes in the luxury business by knowing the Do's and Don'ts
- Tactics of how to sell Luxury Goods & Services and employ the best industry practices
Transformation
- Solid knowledge and clear understanding of the industry
- Shift your perspective to strategic thinking and pragmatic implementation
- Self-Confidence in Decision Making
- Know how to strategically prospect, retain and engage with luxury consumers
- Innovate luxury retail and offer personalized online brand experiences
- Realize your dream of creating a new iconic luxury brand
Luxury Sectors discussed in the program
- Fashion & Accessories
- Watches & Jewelry
- Hospitality & Travel
- Automotive, Private Aviation & Yachting