Course Structure

Course Structure

  • 8 modules providing a step-by-step guide to luxury brand management
  • 10 Case-Studies: Adopting a case-study-based approach with real-life problems and solutions
  • 14 Downloadable Worksheets and checklists to help you build the framework for a high-end brand and business plan
  • Examples and in-depth research to reinforce understanding of each concept
  • Articles / Expert Opinions / Reports / Market Insights
  • Q&A Covering course participants' questions 
  • Community Discussion to interact with like-minded people
  • Personalized Feedback
  • Plus: Best Practices in Luxury Marketing, Sales, and Retail 
  • Certificate of Completion and Letter of Recommendation 
  • Access on mobile, and tablet friendly


Live Learning Elements

  • Four 1:1 Consultations for personalized feedback on your worksheets 
  • Monthly Live Q&A Session


Bonus Resource

  • How to Write a Successful Business Plan to launch your High-End Brand
  • Discover your Customer Avatar: Worksheet + Instructions
  • 5 Ways to Find your Niche and Build your Startup Luxury Business


Bonus Continuing Education 

  • Lifetime access to the Curriculum, Future Updates, and Video Content


Duration

  • 20 hours
  • 80+ lessons
  • Completely Self-Paced


Core Benefits and Skills you will gain 

  • A step-by-step guide to developing an entrepreneurial mindset and realizing your business dream and leaving a mark in the design world
  • Arm yourself with a solid plan, including financial projections and risk management plan from the beginning
  • Empower your business with expertise and in-depth knowledge of the industry from someone who has worked for 10+ years in the field
  • Avoid costly mistakes in the luxury business by knowing the Do's and Don'ts
  • Tactics of how to sell Luxury Goods & Services and employ the best industry practices


Transformation

  • Solid knowledge and clear understanding of the industry
  • Shift your perspective to strategic thinking and pragmatic implementation
  • Self-Confidence in Decision Making
  • Know how to strategically prospect, retain and engage with luxury consumers
  • Innovate luxury retail and offer personalized online brand experiences
  • Realize your dream of creating a new iconic luxury brand


Luxury Sectors discussed in the program

  • Fashion & Accessories 
  • Watches & Jewelry 
  • Hospitality & Travel 
  • Automotive, Private Aviation & Yachting

Complete and Continue